When Monique first approached me about her Signature branding session I was very excited. As a transformational coach Monique's brand is a bit more ethereal and that got my creative juices flowing! I wanted to make sure that she didn't get lost in the standard images of a coach or spiritual healer but truly capture her spirit and the essence of her business!
I asked her if she was open to the crazy idea of being on location for sunrise and happily she was game!
We arrived just before the sun came up to the Scarborough Bluffs, because the sun waits for no one we had to hurry. Along the path to our first location we encountered a skunk that decided to race us! Thankfully someone had recently told me as long as you talk they know where you are and will probably just ignore you, I so hoped this info was true (lol).
We arrived in time for a spectacular sunrise and Monique brought her A game. She was powerful in that rising sunlight and didn't shy from the camera! As she changed outfits and we moved locations we talked about the vision she had for her business.
We had a lot of fun and laughter as we went about creating both professional and fantasy based images at the Guild Inn Park in the morning light! When you have a complex brand to communicate you need to make sure you have images that are going to appeal to different markets based on where you're sharing and the mini stories you are telling. The great thing about the signature branding session is that we usually have the time to do this!
You can learn more about Monique here.
0 Comments